Global Branding for Swiss Pharmaceuticals

Suez Capital Ltd was contracted by Swiss Pharmaceutical Services AG, a renowned Swiss manufacturer of generics, to develop a brand for its low-cost generics in Africa.

Specialists conducted a six-month consumer survey and market analysis across major African markets, engaging all key stakeholders. Ultimately, based on this, we offered the client a shortlist of three brand names and logos, designed by a major international graphic design practice.

The client chose our first recommendation, registered the trade mark in the EU and global markets, and is now in the middle of an online campaign to bring low-cost, Western-quality generics to the African population.