Advisor to Intertek

When the Government of the Republic of Georgia announced a tender to appoint a PSA company to inspect and value imported cargoes, there was worldwide interest from PSA companies. The British PSA company Intertek contracted Suez Capital Ltd to advise them on market-entry strategies for what was, for them, a new market. Suez Capital staff conducted an in-depth market analysis, an information campaign to educate key stakeholders, and a publicity campaign to highlight Intertek’s experience, expertise, and strength. Additionally, Suez Capital advised Intertek on stakeholders’ expectations regarding the result and the cross-cultural dynamics at play. Intertek won the contract against stiff competition.